Privacy policy

Last updated: March 02, 2026

This Privacy Policy describes how Edelux (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://edeluxtm.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

Edelux is operated by Luxora Group Ltd (Company number: 15980733), a company registered in England and Wales, which acts as the data controller for the personal information collected through this website.

Registered Office: 50 Princes Street, Ipswich, Suffolk, IP1 1RJ, United Kingdom.
Business & Return Address: 6 Bearings Close, Northampton, NN5 6GY, United Kingdom.

If you have any questions regarding data protection or privacy matters, you may contact us using the details provided in the Contact section below.

Collection of Personal Information

When you visit the site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. In this Privacy Policy, we refer to any information about an identifiable individual as "Personal Information". Please see the list below for more information on what we collect and why:

Device Information

– Purpose of collection: To load the site accurately for you and to perform analyses on site usage to optimize it.

– Source of collection: Collected automatically when you access our site through cookies, log files, web beacons, tags, or pixels. Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– Disclosure for business purposes: Shared with our processor Shopify.

– Personal information collected: Web browser version, IP address, time zone, cookie information, sites or products you visit, search terms, and how you interact with the site.

Order Information

– Purpose of collection: To provide products or services to you to fulfill our contract, process your payment information, arrange for shipping and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

– Source of collection: Collected directly from you.

– Disclosure for business purposes: Shared with our processor Shopify, as well as the payment services and carriers necessary for order fulfillment.

– Personal information collected: Name, billing address, shipping address, payment details processed securely by third-party payment providers (we do not store or have access to full card numbers), email address, and phone number.

Customer Support Information

– Purpose of collection: To provide customer support and improve our responsiveness.

– Source of collection: Collected directly from you via email or phone.

– Personal information collected: Name, email address, and any information provided within the communication.

Sharing Personal Information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

– We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

– We share your information with carriers to deliver products.

– We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell, rent, or trade your personal data to third parties.

Behavioural Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

– We use Google Analytics to help us understand how our customers use the site. More info: https://www.google.com/intl/en/policies/privacy/. You can opt-out here: https://tools.google.com/dlpage/gaoptout.

– We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners.

– We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who have made purchases with other Shopify merchants and who may also be interested in what we have to offer.

– For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt-out of targeted advertising by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

SMS Marketing

The website uses cookies to keep track of items you place in your shopping cart, including when you have abandoned your cart, and this information is used to determine when to send cart reminder SMS messages, only where the customer has explicitly opted in. SMS messages are sent only to users who have explicitly opted in. You can opt out at any time by following the unsubscribe instructions included in each message.

Legal Basis

Pursuant to the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, we process your personal information under the following legal bases:

– Your consent;

– The performance of the contract between you and the Site;

– Compliance with our legal obligations;

– To protect your vital interests;

– To perform a task carried out in the public interest;

– For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. This allows us to handle any future disputes or legal claims. Certain data may be retained longer where required to comply with legal, accounting, or regulatory obligations.

Automated Decision-Making

If you are a resident of the UK or EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling). We do NOT engage in fully automated decision-making that has a legal or significant effect. Our processor Shopify uses limited automated decision-making to prevent fraud:

– Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

– Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a few days.

– These automated tools are used strictly to protect the security of our store and your financial transactions.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. Cookies allow the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another.

Non-essential cookies are used only after consent is provided via our cookie banner.

Cookies necessary for the functioning of the store:

_ab: Used in connection with access to admin. (Duration: 2 years)

_secure_session_id: Used in connection with navigation through a storefront. (Duration: 24h)

cart: Used in connection with shopping cart. (Duration: 2 weeks)

cart_currency: Used in connection with shopping cart. (Duration: 2 weeks)

cart_sig: Used in connection with checkout. (Duration: 2 weeks)

cart_ts: Used in connection with checkout. (Duration: 2 weeks)

checkout_token: Used in connection with checkout. (Duration: 1 year)

secret: Used in connection with checkout. (Duration: 1 year)

secure_customer_sig: Used in connection with customer login. (Duration: 20 years)

storefront_digest: Used in connection with customer login. (Duration: 2 years)

_shopify_u: Used to facilitate updating customer account information. (Duration: 1 minute)

Reporting and Analytics:

_tracking_consent: Tracking preferences. (Duration: 1 year)

_landing_page: Track landing pages. (Duration: 2 weeks)

_orig_referrer: Track landing pages. (Duration: 2 weeks)

_s: Shopify analytics. (Duration: 30 minutes)

_shopify_s: Shopify analytics. (Duration: 30 minutes)

_shopify_y: Shopify analytics. (Duration: 1 year)

_y: Shopify analytics. (Duration: 1 year)

You can control and manage cookies in various ways. Please note that removing or blocking cookies can negatively impact your user experience.

International Data Transfers

To fulfill your orders and provide our services, your personal information (such as name and shipping address) is shared with our international logistics hub in Mong Kok, Kowloon, Hong Kong. We ensure that such transfers are conducted securely and in compliance with UK GDPR requirements to protect your privacy rights.

Your Rights Under the UK GDPR

You have the following rights:

– The right to access the personal information we hold about you.

– The right to ask that your personal information be corrected, updated, or erased.

– The right to ask us to port your information to another service.

– The right to object to processing or restrict how your data is used.

– The right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise these rights, please contact us via the contact information below.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:

Store name: Edelux

Operated by Luxora Group Ltd